Penny Sansevieri
Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a book marketing and media relations expert whose company has developed some of the most cutting-edge book marketing campaigns. Visit http://www.amarketingexpert.com
Articles by this Author
Why Your Book Isn't Selling
- By Penny Sansevieri
- Published 15th December, 2008
- lifestyle
- Unrated
Over the past several days I've fielded a number of calls from authors frustrated with their progress "Nothing is happening," "Am I doing this right
Getting Into Bookstores
- By Penny Sansevieri
- Published 13th November, 2008
- lifestyle
- Unrated
Let's face it, regardless of the odds we authors still want to get into bookstores But if you've been having a hard time with this, take heart
How to Get an Agent or Publisher For Your (Self-Published) Book
- By Penny Sansevieri
- Published 18th October, 2008
- lifestyle
- Unrated
I get this question a lot: "Now that I've self-published I need to find an agent, how do I do that" Well, it might seem to be a simple and easy transition
Get Real! Publishing Myths Exposed!
- By Penny Sansevieri
- Published 15th September, 2008
- lifestyle
- Unrated
In the years since I've been in publishing I can't even count on one hand how many myths I've heard or how many of them have been pushed on unknowing authors Arming yourself with knowledge is always a good idea and my intention is to share what I've found to be the biggest myths in publishing
The Amazon Battle, Continued: An Interview With BookLocker's Angela Hoy
- By Penny Sansevieri
- Published 16th June, 2008
- lifestyle
- Unrated
Amazon is a big piece to our success and as they continue to change their model, how we market and sell our books needs to change as well It's no secret that Angela Hoy of BookLocker and WritersWeekly has been very vocal about the recent move on Amazon's part to get all their POD publishers to print books through BookSurge
How To Maximize Book Expo America
- By Penny Sansevieri
- Published 25th May, 2008
- lifestyle
- Unrated
Each year we get a lot of questions about Book Expo (BEA) Authors and publishers are wondering if they should go, how they will benefit from it and most importantly, how best to maximize BEA
The Amazon Controversy: The Best Thing To Happen To Your Book
- By Penny Sansevieri
- Published 26th April, 2008
- lifestyle
- Unrated
I think most of us in the book world spent the last week lamenting the fact that POD books, authors, and publishers were getting shut out of Amazon Well, not shut out per se but were being given new rules, Amazon rules, and you would either comply, or else
Amazon's Arrogance
- By Penny Sansevieri
- Published 11th April, 2008
- lifestyle
- Unrated
It was a shot heard round the publishing world in record time Once Writers Weekly's Angela Hoy, co-owner of Print-On-Demand services company BookLocker, got off the phone with an Amazon rep last month, she posted the warning that Amazon was issuing an ultimatum to POD and small press publishers: print through our on-demand service, BookSurge, or the "buy button" on their Amazon page will be turned off
What Does Amazon's Decision Really Mean?
- By Penny Sansevieri
- Published 11th April, 2008
- lifestyle
- Unrated
An interview with Jerry D Simmons, regarding the far-reaching implications of Amazon's recent announcement that any small press or print-on-demand publisher doing business with them would need to print books through their publishing arm: BookSurge
Tapping Into Emotional Hot Buttons
- By Penny Sansevieri
- Published 13th March, 2008
- lifestyle
- Unrated
I talk a lot about "tapping into emotional hot buttons" – so much so that in a recent class I taught an author stood up and said: "Ok, enough already Everyone talks about emotional hot buttons but what are they
